1. Introduction
We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information in accordance with the New Zealand Privacy Act 2020.
2. What Information We Collect
We may collect the following information when you interact with our services:
Website:
- Subscribe Form: Your email address.
- Contact Form: Your name, email address, and any message or information you provide.
Mobile App:
When you create an account or use the ShadowMe mobile app, we may collect the following categories of information:
Account and identity data:
- Name, email address, username, and encrypted or hashed authentication credentials
Health and fitness-related data:
- Body measurements you enter, such as gender, height, and weight
- Body images or T-pose images that you choose to upload or capture in the app
- Pose-validation results and calibration data derived from those images, such as body positioning checks and pose ratios
- Workout and training data, including session type, rounds, round duration, rest duration, punch counts, challenge results, workout notes, timestamps, streaks, and progress history
- Training preferences and goals, such as your selected workout frequency
Technical and app usage data:
- App usage events, such as features used, session duration, and session completion
- Device identifiers and diagnostic information used for analytics, security, crash reporting, and performance monitoring
- Device timezone and related time settings, used to show dates, reminders, streaks, and session history correctly in the user’s local time
- Crash and performance reports
Some information is provided directly by you, while other information is generated when you use training, pose, streak, journal, or progress features in the app.
3. How We Use Your Information
We use your information only for the purposes for which you provide it:
Website:
- To respond to enquiries submitted via the contact form
- To send you newsletters or updates if you subscribe
Mobile App:
- To create and manage your user account
- To authenticate you securely
- To personalize your training experience
- To save your profile, workout history, streaks, and progress
- To process body measurements, body images, and pose-calibration data so the app can support pose-based training features and personalized feedback
- To power workout tracking, challenge scoring, progress history, and related fitness features
- To send password reset emails when requested
- To improve training flow, app performance, feature quality, and reliability
- To align reminders, session timestamps, streaks, and other time-based features with your local timezone
- To detect crashes, bugs, fraud, misuse, or security issues
We do not sell your personal information or health-related data. We do not use health-related data for advertising or marketing purposes.
4. Health Data
Because ShadowMe is a fitness and training app, some of the information we collect may be considered health or fitness-related data.
This may include:
- Body measurements such as gender, height, and weight
- Body images or T-pose images that you choose to provide
- Pose-validation and calibration data derived from those images
- Workout, challenge, streak, and progress data, including performance metrics and training history
We use this information to:
- Set up and personalize your profile
- Enable pose-based training and movement feedback
- Validate body positioning for supported features
- Save workout history, challenge results, streaks, and progress
- Improve the quality, safety, and reliability of the app
Health-related data is handled as personal and sensitive data. We do not sell this data. We only use it for app functionality, internal operations, security, support, and policy-compliant service provision.
5. Disclosure of Information
We do not sell your personal information or health-related data to third parties.
We may share limited information only in the following circumstances:
- With service providers that help us operate the app or website, such as hosting, authentication, analytics, crash reporting, customer support, or infrastructure providers
- Where required by law, regulation, legal process, or to protect rights, safety, and security
- As part of a business transaction such as a merger, acquisition, or asset transfer, where permitted by law and with appropriate safeguards
Where service providers process data on our behalf, they are required to handle it securely and only for authorized purposes.
6. Storage and Security
We take reasonable technical and organizational measures to protect your information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.
Data may be stored:
- On your device, including certain profile settings, images, and app preferences
- On secure servers or cloud services used to provide account, syncing, analytics, crash reporting, and related app functions
We use safeguards such as access controls, secure transmission over HTTPS, and credential protection practices. Passwords are stored using industry-standard cryptographic hashing and are not stored in plain text.
7. Your Rights and Deletion
You may request to:
- Access the personal information we hold about you
- Correct inaccurate or outdated information
- Delete your account and associated data
- Withdraw consent where applicable
If you have an account with us, you may request deletion of your account and associated personal data, including health-related profile and workout data, by contacting [email protected].
If some data must be retained for legitimate legal, security, fraud-prevention, or accounting reasons, we will retain only what is necessary for that purpose and then delete it in accordance with applicable law.
8. Cookies and Analytics
We may use cookies and third-party analytics to understand how visitors interact with our site. This helps us improve our content and user experience. You can adjust your browser settings to refuse cookies.
9. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.
10. Contact Us
If you have any questions or concerns about your privacy, please contact us at:
Email: [email protected]